The Partner for Brand Growth. Aspire Brands is a strategic distribution agency. We partner with passionate brand owners to grow the value of their brand. Aspire provides the expertise to strengthen sales, build brand equity and expand distribution.

Aspire Brands is an agency style network of beauty industry professionals, who share your passion for good brands and good products. Brands gain access to Aspire international team and network of retail relationships. Equipped with retail knowledge and know-how, Aspire navigates brands to market and guides them through all phases of the retail cycle, managing brand performance and future opportunities.

Realising potential. We employ a holistic four stage process, proven to maximise growth & build brand equity.


Aspire connects with Brand Owners and Ambassadors to discover a brand position, product range and retail objectives.

Service Offering
Identify brand owner objectives
Brand and product review
Competitive audit


Aspire identies retail opportunities and develops a strategic distribution plan to meet a Brand Owner objectives.

Service Offering
Distribution strategy
Range recommendations
Price recommendations
Packaging compliance


To Market
Aspire navigates brands to market and guides them through all phases of the retail cycle.

Service Offering
Marketing plan
Sell in
Warehousing and logistics


Aspire manages brand performance, retail relationships, future opportunities and consistently reports to Brand Owners.

Service Offering
Account management
Marketing initiatives
Brand review and reporting
Ongoing monitoring of customer behavior

Aspire Brands is equipped with a team of leaders who direct our North America and Europe offices. Forward thinking, ambitious for clients and instinctively commercial, they share an unrivalled level of experience gained from decades in the beauty brand industry.

Jess ‘Buddy’ Bell, Jr
Chairman and Founder
Buddy founded Aspire Brands in 2008 with the vision to partner with passionate brand owners, to help grow their brands. He oversees Aspire Brands with 25+ years of industry experience. Buddy works closely with the Directors of each region to identify new partnerships and grow the value of partners brands.

Bob Evans
Group CFO
Bob has been with Aspire Brands since its inception, and supports both regional operating Companies with Financial, Legal, and Operational matters. Bob is also actively involved in all new business initiatives. He has over 25 years of experience to draw upon working with growth-oriented companies and consumer product brands.

Chris Drozdz
General Manager, North America
Chris manages the North American business drawing on an extensive sales and marketing background, having called on the largest accounts in the US. He partners with key retailers and designs profitable, category growing programs.

Becky Miller
Creative Director
Becky leads Aspire Brands in “everything” creative within our regions. She brings a diverse 20+ years of design experience to the team having collaborated with some of the most iconic and innovative brands and brand owners in the world. Becky emphasizes clear communication with our team Managers and Marketers in order to ensure a seamless launch for all new initiatives.

Marius Ferstad
Managing Director, Europe
In addition to his duties as Commercial Manager for Aspire Brands Europe, Marius takes the lead in identifying new business opportunities for our global markets. He strategically works with brand owners, negotiates contracts and collaborates with the Aspire Brands General Managers in order to distribute new brands globally.

Hilde Sandmæl
Commercial Director Scandic Beauty, Europe
Hilde is overall responsible for building and developing the Scandic markets. The business area includes strategic sales and marketing teams in Fredrikstad, Stockholm and Copenhagen. All the major beauty chains in Norway, Sweden and Denmark is present in the portfolio and the local sales and marketing teams work closely with the retailers to maximize the potential in the markets. Further, Hilde is responsible for implementing the strategies in the business area and is a part of the management team.

The big leagues. Aspire North America and Europe offices create an international network. Offices work together to share insights and cohesively manage international distribution in their big markets.

North America
1006 Crocker Road
Westlake Ohio
44145 USA
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Storgata 32
1607 Fredrikstad
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Our business is built on relationships.
Aspire welcomes brands into our network of established retail relationships and guides them with experience and expertise.


With decades of beauty industry know-how, Aspire builds, runs and grows dynamic, profitable beauty brands. Click on a logo to learn more about each brand.

Australian Glow