Overview

The Partner for Brand Growth. Aspire Brands is a strategic distribution agency. We partner with passionate brand owners to grow the value of their brand. Aspire provides the expertise to strengthen sales, build brand equity and expand distribution.

Aspire Brands is an agency style network of beauty industry professionals, who share your passion for good brands and good products. Brands gain access to Aspire’s international team and network of retail relationships. Equipped with retail knowledge and know-how, Aspire navigates brands to market and guides them through all phases of the retail cycle, managing brand performance and future opportunities.

Process & Service Offer

Realising potential. We employ a holistic four stage process, proven to maximise growth & build brand equity.

1.

Discovery
Aspire connects with Brand Owners and Ambassadors to discover a brand’s position, product range and retail objectives.

Service Offering
– Identify brand owner’s objectives
– Brand and product review
– Competitive audit

2.

Strategy
Aspire identifies retail opportunities and develops a strategic distribution plan to meet a Brand Owner’s objectives.

Service Offering
– Distribution strategy
– Range recommendations
– Price recommendations
– Packaging compliance

3.

To Market
Aspire navigates brands to market and guides them through all phases of the retail cycle.

Service Offering
– Marketing plan
– Sell in
– Forecasting
– Warehousing and logistics

4.

Management
Aspire manages brand performance, retail relationships, future opportunities and consistently reports to Brand Owners.

Service Offering
– Account management
– Marketing initiatives
– Brand review and reporting
– Ongoing monitoring of customer behavior

Leadership

Aspire Brands is equipped with a team of leaders who direct our North America and Europe offices. Forward thinking, ambitious for clients and instinctively commercial, they share an unrivalled level of experience gained from decades in the beauty brand industry.

Jess ‘Buddy’ Bell, Jr
Chairman and Founder
Buddy founded Aspire Brands in 2008 with the vision to partner with passionate brand owners, to help grow their brands. He oversees Aspire Brands with 25+ years of industry experience. Buddy works closely with the Directors of each region to identify new partnerships and grow the value of partners’ brands.

Bjorn Ferstad
Executive Director, Europe
Bjorn leads the EU office with 25 years experience and understanding of the European beauty industry. He works closely with retailers and distributors, and oversees day to day business operations. Bjorn guides the team to reach business objectives.

Bob Evans
Group CFO
Bob has been with Aspire Brands since its inception, and supports both regional operating Companies with Financial, Legal, and Operational matters. Bob is also actively involved in all new business initiatives. He has over 25 years of experience to draw upon working with growth-oriented companies and consumer product brands.

Chris Drozdz
General Manager, North America
Chris manages the North American business drawing on an extensive sales and marketing background, having called on the largest accounts in the US. He partners with key retailers and designs profitable, category growing programs.

Marius Ferstad
Managing Director, Europe
In addition to his duties as Commercial Manager for Aspire Brands Europe, Marius takes the lead in identifying new business opportunities for our global markets. He strategically works with brand owners, negotiates contracts and collaborates with the Aspire Brands General Managers in order to distribute new brands globally.

Becky Miller
Creative Director
Becky leads Aspire Brands in “everything” creative within our regions. She brings a diverse 20+ years of design experience to the team having collaborated with some of the most iconic and innovative brands and brand owners in the world. Becky emphasizes clear communication with our team Managers and Marketers in order to ensure a seamless launch for all new initiatives.

Regions

The big leagues. Aspire’s North America and Europe offices create an international network. Offices work together to share insights and cohesively manage international distribution in their big markets.

North America
1006 Crocker Road
Westlake Ohio
44145 USA
Learn More

Europe
Storgata 32
1607 Fredrikstad
Norway
Learn More

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Retail Network

Our business is built on relationships.
Aspire welcomes brands into our network of established retail relationships and guides them with experience and expertise.

Our Brands

With decades of beauty industry know-how, Aspire builds, runs and grows dynamic, profitable beauty brands. Click on a logo to learn more about each brand.

North America

1006 Crocker Road
Westlake Ohio 44145
USA
T +1 440 808 5249

Europe

Storgata 32
1607 Fredrikstad
Norway
T +47 69 1005 10
info@aspirebrands.no

© 2015 Aspire Brands